.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, once accustomed to snagging billions in venture capital every year, have actually brought up nearly $360 thousand so far this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That lag results from market saturation, improved regulatory pressures, and economical uncertainties.ADWEEK spoke with five VCs who remain to purchase adtech firms, in spite of these problems, regarding what they are actually looking for and what they stay clear of. Perhaps unsurprisingly, these investors are targeting chances in privacy-focused modern technologies as well as industry-specific places like hooked up television.